posted on 14 May 2018
Do you think professional sports team managers make decisions on what players to start by personality? Of course they don’t. Coaches train the players, run drills, and assess their skills. Every team wants to win so they make sure they have the players that can effectively execute the plays and they track the stats to make sure they are.
posted on 23 April 2018
For the third installment in our Marketing and Communication (MarComm) Program column series, we get to the meat and potatoes of the process. All the research and planning finally culminates in the content development and management stage.
posted on 2 April 2018
When it comes to building a house, you don’t start with pouring a foundation, erecting walls and then start thinking about where to put the kitchen, bedrooms and other features. The process begins when the draftsman lays out all those details and results in the creation of a home plan complete with construction drawings that guide the construction of the house.
posted on 5 March 2018
For many small business owners and managers, marketing is one of those things you do once in awhile when sales dip or an account manager from a marketing or media channel calls on you. This leads to an inconsistent or shotgun approach and the results are less effective than a well-planned and integrated marketing program.
posted DAWA on 6 December 2016
Entertainment Inc! is Williston’s local non-profit arts organization, bringing quality music and theatre to the area since 1981. Each year they bring a full season of plays, musicals, and special events to the community, and do so primarily through the work of volunteers both onstage and off.