posted on 14 May 2018
Do you think professional sports team managers make decisions on what players to start by personality? Of course they don’t. Coaches train the players, run drills, and assess their skills. Every team wants to win so they make sure they have the players that can effectively execute the plays and they track the stats to make sure they are.
posted on 5 March 2018
For many small business owners and managers, marketing is one of those things you do once in awhile when sales dip or an account manager from a marketing or media channel calls on you. This leads to an inconsistent or shotgun approach and the results are less effective than a well-planned and integrated marketing program.